Art Director and multidisciplinary creative working across campaigns, motion, and illustration.

Currently available for freelance and full-time roles.

(Permanent Resident, with full working rights in Australia.)

I LEAD

Campaign strategy, creative direction, team mentoring, stakeholder management, QA and feedback

I MAKE

Illustration, 2D animation, motion graphics, UI/UX and microsites, performance ad creative, user campaign experiences

I'm Carmen, a Senior Art Director and Multidisciplinary Creative based in Australia. I work across strategy, creative direction, motion, illustration, and content, making sure every piece of a campaign connects back to the bigger picture.

Service

Hero Work

XERO

Contributing to Xero's company-wide rebrand through motion graphics, animation, and brand application, producing assets across campaigns, visual identity, and brand systems.

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KOSÉ: Protect Your Skin, Protect the Corals

Japanese skincare navigating halal concerns during Raya. Strategy, AR experience, microsite, bilingual UX, social and influencer direction. End-to-end. 150% ROI.

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ROCHE: Her Time Matters

Breast cancer awareness rebuilt from a clinical brief into emotional storytelling. Concept, art direction, illustration, animation, microsite, social. End-to-end. 55K+ views.

VIEW CASE STUDY